YETI (spec)
YETI gear is built to prepare you for the wild’s toughest challenges so the only thing left to worry about is the things you could have never prepared for. 
Art Direction: Lila Purtell

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It’s impossible to prepare for death in the wild, but now you can ensure your cooler’s legacy lives on by writing a legally binding will that designates who inherits your YETI.


YETI partnered with HBO’s The Last of Us for the season 2 premiere to launch pop-up Cordyceps fungi immunity testing sites. The fictional infection you could never prepare for at the heart of the show’s apocalyptic world.




If you’re one of the rare ones with immunity, you get exclusive access to premium, limited-edition YETI gear... because you’ll be one of the survivors. Maybe.



If you're not immune? Sorry, we don’t know how long it will be before the fungus hijacks your brain. You’ll still get “special” access to the discounted YETI Infected Rescue Line. 



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