Subway needed a way to create buzz around their footlong cookies. So we partnered with the people that know cookies best: The Girl Scouts.
Made with Lila Purtell (AD), Zakia Smith (CW), Sam Godsey (CW), Adam Tuller (CW), Lindsay Galperson (CW), and Jon Gockan (CW) at Adhouse NYC.
We drafted Subway workers into the Girl Scouts.
We created custom Girl Scout badges customers could earn in the Subway app.
But as they always have The Girl Scouts still went door to door to sell the footlong cookies.
We created custom Girl Scout badges customers could earn in the Subway app.