PHIL  SERZO

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NYC Taxi Cabs (spec)
NYC Taxis can’t compete with ridesharing companies and their app based technology. But NYC taxis can win back riders by being who they’ve always been. A quick in-and-out ride from Point A to B for New Yorkers with no patience for chit-chat or app-based annoyances.







In situation


The famous streetside NYC Taxi hail gesture in the Curb app. You don’t look at your phone. We don’t send you notifications. You just hold that phone up and wait for a discounted ride.



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