BetterHelp (spec) 
Bartenders have acted as pseudo-therapists throughout the years, but they’re not qualified and they don’t always care.

So, BetterHelp replaced bartenders with licensed therapists who give free therapy to anyone that orders a drink.
Art Direction: Marcos Baistrocchi








OOH near partcipating bars.  















The BetterHelp App Integration.



Case Study








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